Why Now Might Be the Best Time to Sell in San Antonio
San Antonio's real estate market in mid-2025 is shifting, but there are still strong opportunities for sellers. Here’s why selling now could work in your favor:
Steady Median Price: The median home price is $297,000, with only a slight dip from last year.
Increased Buyer Activity: Home sales are up 6% year-over-year, and 28.6% of homes are selling above asking price.
Growing Inventory: Active listings have risen by 20%, but demand remains consistent due to population growth and affordability.
Economic Growth: San Antonio's strong job market and lower cost of living keep attracting buyers.
However, with homes spending more time on the market (average 74 days) and 31.7% of listings seeing price reductions, sellers need to price competitively and present their homes effectively. Acting now could help you avoid further price declines and capitalize on current demand.
The 2025 San Antonio Real Estate Market
San Antonio's housing market has steadied after a period of rapid growth, offering a more balanced landscape for sellers who plan strategically. Let’s break down the numbers, buyer trends, and the city’s affordability to understand what makes this market tick.
Key Market Numbers
The numbers tell a story of modest price increases and shifting dynamics. As of the first quarter of 2025, the median home price in San Antonio stands at roughly $297,000, reflecting a slight 0.5% rise compared to the previous year. Homes are spending anywhere from 52 to 87 days on the market, with an average of 57 days before being sold. Interestingly, 31.7% of listings have seen price reductions, which highlights the importance of setting competitive prices in this market.
Buyer Activity and Available Homes
Inventory and buyer activity have seen notable changes. In May 2025, 16,482 active listings were recorded, marking a 20% increase in available homes. New listings totaled 5,635, while home sales grew by 6% year-over-year. Even more impressively, transaction volume surged by 34% between February and May. Despite the growing inventory, demand remains consistent, with 28.6% of homes still selling above their asking price.
San Antonio's Advantages
San Antonio continues to stand out for its affordability, which strengthens its position in the real estate market. With a median home price of $297,000, the city is about 42% lower than the national median price. Renters benefit as well, with the average monthly rent at $1,600, sitting 11% below the national average. The rental vacancy rate of 7.2% signals healthy demand for rental properties.
Even with mortgage rates hovering between 6.5% and 7%, San Antonio’s relatively low home prices help keep ownership within reach for many buyers. The median price per square foot is $172, appealing to both local buyers and out-of-state investors looking for affordability. These factors, combined with strong economic and demographic trends, make San Antonio an attractive market for sellers aiming to capitalize on steady demand.
Economic and Population Trends Supporting Seller Demand
San Antonio's real estate market thrives on a mix of rapid population growth, a strong job market, and affordable living costs. Together, these factors create a solid base for seller demand, ensuring the market remains active and attractive. Let’s dive into the key drivers behind this momentum.
Population Growth and New Residents
San Antonio is growing - and fast. Between 2023 and 2024, the city added 23,900 residents, making it the fourth fastest-growing city in the U.S. in terms of numerical growth. By 2025, San Antonio's population is projected to hit 1,532,653, a testament to its ongoing appeal.
Looking at the broader San Antonio-New Braunfels metro area, the numbers are even more striking. From April 2020 to July 2024, the metro area expanded by nearly 205,000 people, pushing the population to 2,525,000 in 2025 - a 1.36% increase from the previous year. In just one year, between mid-2022 and mid-2023, the city welcomed almost 22,000 new residents, supported by over 10,000 new residential permits issued in 2022 alone.
Job Market Strength
San Antonio’s economy is as diverse as it is strong, with key sectors like technology, healthcare, and the military driving growth. Employment saw notable gains, with 228,000 jobs added in March and another 177,000 in April, while wages held steady with a 3.8% increase. Healthcare alone contributed over 100,000 new jobs during those months, and transportation and warehousing grew by a combined 52,000 jobs.
From 2022 to 2023, the city experienced a 2.59% job growth rate, outpacing the national average by an impressive 54%. This robust job market gives buyers confidence to invest in homes, further fueling demand. Paired with the city’s affordability, these employment gains make San Antonio an appealing choice for both new and existing residents.
Lower Cost of Living
San Antonio’s affordability is a major draw. The city’s cost of living is 9% below the national average, with housing costs about 20% lower than the national average. On average, monthly rent is $1,300, and utilities cost around $225 per month. For a single person, the total monthly cost of living is approximately $3,500.
Here’s how San Antonio stacks up against other major Texas cities:
Cost Factor
San Antonio
Austin
Dallas
Median Home Price
$299,000
$500,000
$338,500
Average Rent
$1,300/month
$1,600/month
$1,463/month
Cost of Living Index
89.3
119.3
101.6
San Antonio’s affordability attracts a broad range of buyers, from families to young professionals, and strengthens seller demand.
"Compared to other major Texas cities like Austin or Dallas, San Antonio remains more affordable. This affordability is attractive to both families and young professionals seeking to balance career growth and quality of life. This, combined with cultural diversity and a slower pace of life than some other cities, makes it attractive for families." – Will Curtis, 2024 chair of the San Antonio Board of Realtors and commercial managing director at Phyllis Browning Company
Even with higher mortgage rates, San Antonio’s cost advantages ensure a steady pool of qualified buyers, keeping the market vibrant and competitive.
How to Get the Most Value for Your Home
In San Antonio's competitive housing market, every decision - whether it’s about pricing, presentation, or positioning - can significantly impact the final sale price. With 31.7% of listings experiencing price reductions, sellers must adopt precise strategies to stand out and secure the best possible offers.
Smart Pricing Methods
Setting the right price from the start is critical in San Antonio's current market. Overpricing can deter buyers and cause your home to linger on the market, which often results in lower offers. Listing slightly below comparable sales can attract attention and even spark bidding wars.
Work with an experienced agent to get a detailed comparative market analysis (CMA). This report should include recent sales, active listings, and trends specific to your neighborhood. Given that San Antonio ranks as the 4th most impacted market for property value decreases nationally, accurate pricing is more important than ever.
If your home doesn’t get much interest initially, consider adjusting the price quickly. Delaying adjustments can make buyers suspect desperation, which could lead to lower offers. Once pricing is set, shift your focus to making your home as appealing as possible.
Home Staging and Presentation Tips
A well-presented home can sell faster and for more money. In fact, staged homes often sell for 6% above their asking price and 75% faster than non-staged homes. Buyers form opinions within the first 30 seconds, so every detail matters.
Start with curb appeal, as it’s the first thing buyers notice. Homes with inviting exteriors tend to sell for an average of 7% more than those with less appealing facades. Simple updates like trimming hedges, planting flowers, and power washing driveways can make a big difference. Even small changes, like painting your front door, can have a huge impact - homes with black or charcoal gray front doors, for example, can sell for up to $6,271 more than expected.
"First impressions are crucial. A home with excellent curb appeal doesn't just attract more buyers - it can sell faster and for a higher price." - Jane Smith, Professional Home Stager
Inside the home, focus on creating a neutral, clutter-free environment. Remove personal items to help buyers imagine themselves living in the space. Neutral colors and thoughtful furniture arrangements that highlight each room’s purpose can make a big difference.
Lighting is another key factor. Use sheer curtains or blinds to let in natural light, and choose light fixtures that enhance the space. Adding small touches, like fresh flowers or a bowl of fruit, can make your home feel warm and inviting without overwhelming the decor.
For sellers on tighter budgets, virtual staging offers a cost-effective alternative. Virtual staging can reduce costs by up to 97% compared to traditional staging, with packages starting at under $500 - a fraction of the $1,000 to $5,000 typically spent on traditional staging for single-family homes.
If you’re considering home improvements, focus on projects that deliver a strong return on investment (ROI). Here’s a breakdown of some high-ROI upgrades:
Improvement
Average Cost
Resale Value
ROI
Garage Door Replacement
$4,513
$8,751
190%+
Entry Door Replacement
$2,355
$4,430
100.9%
Minor Kitchen Remodel
$27,492
$26,406
96.1%
Bathroom Remodel
$25,251
$18,613
66.7%
Focus on upgrades that improve functionality, curb appeal, and energy efficiency. In Texas, energy-efficient improvements - like better insulation, high-efficiency HVAC systems, and smart thermostats - are particularly appealing to buyers concerned about utility costs.
Working with Scott Peck | JBGoodwin
To maximize your home’s value, consider partnering with a local expert. Navigating San Antonio’s housing market requires a deep understanding of neighborhood trends and buyer preferences. Scott Peck provides tailored strategies to help you secure the best possible outcome.
Scott offers personalized pricing guidance based on current market data and comparable sales in your area. His comprehensive approach includes analyzing recent price adjustments, buyer activity, and seasonal trends that could influence your sale.
When it comes to staging and presentation, Scott ensures you invest in improvements that bring the highest returns. His experience with San Antonio buyers helps pinpoint which features to emphasize and which issues to address before listing your home.
In today’s market, where buyers often negotiate below asking price, skilled representation is essential. Scott’s expertise in negotiation can help you evaluate offers strategically, understand your market position, and secure the best terms for your sale.
From professional photography to strategic online marketing, Scott tailors your home’s marketing plan to highlight its unique features and appeal to the right buyers. His guidance can make all the difference in achieving a successful sale in San Antonio’s competitive market.
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Tools and Resources for the Selling Process
Scott Peck | JBGoodwin provides a comprehensive toolkit to help sellers confidently navigate San Antonio's real estate market. With a blend of professional expertise and tailored resources, Scott ensures every step of the selling process is smooth and efficient - from the initial consultation to the final closing.
The Home Selling Process
Selling a home can take anywhere from a few weeks to several months, depending on market conditions and individual circumstances. To simplify what can feel like an overwhelming process, Scott breaks it into clear, manageable steps, offering guidance at every turn.
Initial Consultation and Market Analysis: This isn't just about setting a price; it's about crafting a strategy that positions your home competitively in the San Antonio market.
Preparation and Staging: Using his local knowledge, Scott suggests high-impact improvements and staging techniques to make your property shine.
Marketing and Showing Coordination: From professional photography to online listings and buyer showings, Scott handles the details to ensure your home gets maximum exposure.
Negotiation and Closing Support: Scott reviews offers, helps with counteroffers, and navigates the closing process, addressing potential issues before they can derail the sale.
Backing this personalized approach is JBGoodwin REALTORS®' 24-hour Cancellation Guarantee, which allows sellers to cancel their listing agreement at any time.
Educational Materials and Market Data
Making informed decisions is easier when you have access to the right information. Scott Peck provides sellers with a variety of resources to help at every stage of the process.
Free Home Price Estimate Tools: These automated tools give you a preliminary idea of your home's value. Scott follows up with a more detailed, personalized evaluation that factors in your property's unique features and location.
Real-Time Market Data: Stay updated on trends like average days on market, pricing patterns, and buyer activity in San Antonio. This knowledge helps you make smarter decisions about timing, pricing, and negotiations.
Educational Guides: From staging tips to advice on avoiding overpricing, these guides offer actionable advice you can implement right away.
Neighborhood-Specific Insights: As a lifelong San Antonio resident, Scott provides valuable details about schools, community features, and future development plans - factors that can significantly influence buyer interest.
By combining these tools with Scott's expertise, sellers gain both quick access to essential information and a trusted advisor to interpret it for their specific needs.
Recent Sales Examples
Scott's approach isn't just theoretical - it delivers results. These success stories highlight how his preparation, pricing strategies, and marketing efforts lead to outstanding outcomes:
JRMc in Boerne (2019): Scott secured a higher price per square foot than comparable properties. The client praised his consistent communication and detailed updates throughout the process.
Cherlyn's Family Sale in San Antonio (2018): Scott's market expertise helped achieve a fair market price, providing peace of mind during the sale.
BJR's Boerne Property Sale (2017): A detailed marketing plan, professional photography, and Scott's honest feedback made this sale a success. The client appreciated his enthusiasm and local knowledge.
Quick Sale by crgarza88: Despite uncertain market conditions, Scott sold this home in under a month. The client valued his prompt responses and practical advice.
"If you are considering or needing to sell your home, Scott is the realtor you need!! Scott is professional, thorough, realistic, and personable. He does his homework for your listing and expectations. I would work with Scott again any day and cannot advocate for him enough!" - T S
JBGoodwin REALTORS®' 100% Seller Satisfaction Guarantee reflects their commitment to quality service. Coupled with their "It's Like Doing Business With A Handshake" philosophy, this guarantee emphasizes their dedication to building lasting relationships with clients.
Scott's stellar reputation is backed by a 5/5 rating from 6 reviews, where clients consistently highlight his professionalism, negotiation skills, responsiveness, and deep market knowledge.
Selling Now vs. Waiting: Pros and Cons
Deciding whether to sell your San Antonio home now or hold off involves balancing the advantages of acting immediately against the potential risks of waiting. With clear signs of change in the local real estate market, timing could heavily influence your financial outcome. Below, we break down the key pros and cons of selling now versus waiting, using data to help you make an informed choice.
Benefits of Selling Now
Despite recent market shifts, there are still compelling reasons to sell your home sooner rather than later:
Strong Buyer Demand: San Antonio's population growth, currently at 1.51% for 2023, is keeping housing demand steady even as the market cools. This provides a solid base of active buyers.
Tapping into Home Equity: Selling now allows you to access the equity you've built up over the years, which could be reinvested elsewhere.
Less Competition During the Holidays: Listing during the holiday season, when fewer homes are on the market, can work to your advantage. Fewer competing listings mean your property could stand out more to potential buyers.
Avoiding Price Drops: Projections suggest home prices in San Antonio could decline further. Experts predict a 1.7% dip by mid-2025, while Zillow forecasts a 4% drop over the next year. Selling now could help you avoid these anticipated corrections.
Risks of Waiting
Holding off on selling comes with its own set of challenges, particularly as the market continues to shift:
Increased Competition: Inventory is on the rise, with active listings up 18% year-over-year. By May 2025, there were 10,736 homes for sale in San Antonio, an 11.4% increase from the previous month. This growing inventory means more competition for sellers.
Longer Time on Market: Homes are already taking longer to sell. The average time on market has risen from 56 days in 2024 to 74 days in 2025. Some properties are sitting for as long as 75 days, giving buyers more leverage and options.
Pressure to Lower Prices: With 31.7% of San Antonio listings experiencing price reductions and single-family homes selling for an average of 10.5% below asking price, sellers may face mounting pressure to negotiate or cut prices further.
Affordability Challenges for Buyers: Rising insurance premiums, property taxes, and fluctuating mortgage rates are making it harder for buyers to afford homes. This could limit the pool of qualified buyers, further complicating sales.
Comparison: Selling Now vs. Later
Factor
Selling Now
Waiting
Buyer Demand
Steady due to population growth
Uncertain as market cools
Property Values
Reflect current market levels
Projected 4% decline over 12 months
Market Competition
Moderate but increasing
High inventory (28% above pre-pandemic)
Time on Market
74 days average
Likely to increase further
Price Negotiations
10.5% below asking price typical
Expected to worsen with rising inventory
Economic Factors
Mortgage rates at 6.5-7%
Potentially volatile
The data paints a clear picture: while San Antonio remains more affordable than other major Texas cities and is about 42% below the national median home price, the market is shifting in favor of buyers. Reagan Williamson, chairman of the San Antonio Board of Realtors (SABOR), highlights this trend:
"Buyers have more homes to choose from, and sellers must remain strategic with pricing to stand out in a more competitive landscape".
If you're debating your options, the current conditions - steady population growth, accumulated equity, and manageable competition - offer opportunities that may not last as the market continues to cool.
Conclusion: Why Acting Now Could Get You the Best Results
San Antonio's real estate market in mid-2025 presents promising opportunities for sellers who are well-prepared. While the advantages for sellers have slightly shifted, the market's foundation remains strong.
In May 2025, the area saw a record-breaking 3,229 single-family home sales - the highest monthly total this year - with a median price of $315,000, reflecting a modest 2% increase compared to the previous year. San Antonio continues to stand out for its affordability when compared to nearby markets. Additionally, inventory has grown by 20%, giving buyers more options to choose from.
Spring and summer traditionally bring a surge in buyer activity, and this year is no different. June and July are expected to see even greater interest, with homes selling faster than earlier in the year. For example, the average days on market improved from 83 days in February to just 72 days in May.
To succeed in today’s market, sellers need to focus on realistic pricing and exceptional presentation. Well-maintained homes with thoughtful staging and timely updates attract more attention from buyers. By combining competitive pricing with strong presentation, sellers can position themselves to benefit from the current balance between supply and demand. While inventory growth and potential price adjustments may favor buyers in the near future, the present conditions reward those who act strategically.
Finally, having the right expertise on your side can make all the difference. Scott Peck | JBGoodwin offers the local knowledge and tailored services to help you get the most value for your home. From accurate pricing based on current market trends to professional marketing that showcases your property’s best features, experienced representation can turn your listing into a successful sale.
Thinking about selling? Reach out to Scott Peck | JBGoodwin today for a personalized consultation and take the first step toward a successful sale.
FAQs
Why is 2025 a great year to sell your home in San Antonio?
San Antonio’s real estate market in 2025 offers a promising landscape for sellers. With rising inventory levels and higher mortgage rates, the market has reached a more balanced state. This shift creates an environment where sellers can attract serious buyers while still benefiting from steady demand. Plus, with a median home price of about $297,000, San Antonio remains an attractive and affordable alternative compared to pricier cities like Austin and Dallas, drawing interest from both buyers and investors.
Although prices have seen a modest 0.5% year-over-year growth, the city’s affordability and increasing buyer activity make it a great time to list your property. By positioning your home thoughtfully, you can take advantage of these conditions to maximize its value in this evolving market.
What are the best strategies for pricing and preparing your home to sell quickly and profitably in San Antonio's market?
To sell your home quickly and at a great price in San Antonio's current market, focus on two key areas: setting the right price and making your home look its best.
Start by pricing your home competitively. Research recent sales in your neighborhood to get a sense of market trends. It’s also worth consulting a local real estate expert who can help you find a price that appeals to buyers without leaving money on the table.
When it comes to presentation, the goal is to make your home unforgettable. Consider professional staging to showcase its best features and create a welcoming atmosphere. High-quality photos are a must for online listings - they’re often the first impression buyers have of your home. Don’t overlook curb appeal either; small updates like fresh landscaping or a freshly painted front door can make a big difference. These steps can help you attract more serious buyers and get the most value for your home in today’s competitive market.
What are the risks of waiting to sell your home in San Antonio given current market trends?
Delaying the sale of your home in San Antonio could pose some challenges, especially when you consider current and future market trends. Experts predict that home prices may drop slightly - by around 1.7% by mid-2025. On top of that, the market is slowing down. Homes are staying on the market longer, and inventory levels are climbing, which means fewer buyers competing for available properties.
If you wait, you might encounter longer selling periods, weaker demand, and less favorable offers. Selling now could allow you to benefit from the current market momentum and potentially secure a stronger return on your investment.